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How does printed product help an agency in the digital age?
Tuesday 10th December 2019
Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches.
A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media.
A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was processed more quickly, paper ads engaged viewers for more time. A week after viewing the messages people showed greater emotional response and memory for physical ads. These also caused more activity in brain areas associated with value and desire. Business owners are always looking for ways to differentiate themselves. What these surveys point out is that printed materials are still good enough to win customers and in some circumstances are superior to online propositions.
The technological revolution has benefitted printed marketing. Improved digital print processes and higher quality of printed materials. A generally accepted indicator of the quality of service a business provides is the impression that high-quality print materials offer. Going paperless has financial and environmental benefits for your marketing strategy, not to mention the convenience. Paper has an intangible value as a medium of communication, for now at least you don't have to print everything, but having content that your customers will appreciate on paper can pay off in terms of customer acquisition or retention.
Design Print Distribution work with many clients to provide targeted leaflet delivery or direct mail services. Our flat-rate design and in-house printing make this an economical option for you. With a customer recently doubling their monthly leaflet delivery to 35,000 to towns across the South West, it is also an effective way of bringing your offer to your marketplace. We can advise you on geographic areas to cover and have a wealth of knowledge and experience in many industries and can help you get the best result for your clients. We can also advise on volumes and provide full statistical information. Get in touch to discuss how we can support you and your work for clients.